The Apple Revolution-02
In Previous part we saw:
How Steve Jobs and his two friends Steve Wozniak and Ronald Wayne started it from scratch.
How they introduced first Apple device with the great comeback of Steve Jobs.
Now We see something more interesting things:
How Apple Became top class brand?
How they change the definition from A for An Apple to A for THE APPLE.
What is the First product of Apple ?? not a Mac-Book or iPhone !! then What it is ??
1) iPod Mania:
The first product of Apple was not an iPhone or MacBook it was brilliantly named iPod.Apple had released many gadgets in the past — Pippin, and Macintosh TV, to name a few — all too indifferent sales. But the iPod was in a category all its own. It was a portable music player with the pricing of $399. It becomes top selling product in less time.
The striking features of this iPod are,
- Innovative User Interface
- Impressive storage capacity
- lightning-quick download capability
“You can fit your whole music library in your own pocket” Jobs liked to say.
The destiny of Apple changed drastically 16 years ago with the release of iPod. First iPod has 5GB of music storage into a sleek box no bigger than a deck of cards. The second-generation iPod is released in 2002 with 10 and 20GB capacities. Similar in appearance to the previous, version, this version featured a touch-sensitive wheel instead of the prior mechanical one. The iPod was now Windows-compatible as well, thanks to Musicmatch software.
Steve jobs also said “Music is a part of everyone’s life, and because of that,iPod have very large target market all around the world. It knows no boundaries.”
2) Dreamy Downloads: iTunes
“There is a music revolution happening right now”
Jobs focused on the current state of music: He knows how people ripped CDs, put music on computers, created playlists, and how people burned those playlists to CDs to listen on the in the car. People even copied music to MP3 players. He said that music player Applications were “too complex. They are really difficult to learn and use. So for that Jobs introduced iTunes.
iTunes is 16 years old today and iTunes history parallels that of Apple since its release in 2001.In Next year a year, Jobs introduced the iPod, the device that, married to iTunes, would turn Apple’s fortunes around.
When iTunes 1.0 released Apple said:
“iTunes is miles ahead of every other jukebox application, and we hope it’s dramatically simplest user interface will bring even more people into the digital music revolution”
Latest Version of iTunes: 12.5.5
3) The iPhone:
iPhone isn’t very old. But when did it begin? Where did the idea come from?
On January 9, 2007, Steve Jobs put a big step to the stage to give one of the most incredible keynote presentations of his life—a life filled with incredible keynote presentations and in the history of the electronics market. he said Apple would be introducing a wide-screen iPod with touch controls, a revolutionary mobile phone, and a breakthrough internet device. But it wasn’t three different products. It was one product. We got it, It was the iPhone.
Apple has used combinations of plastic, metal, and glass to shape and form its ideas of what a modern smartphone should look like throughout the history of the iPhones. Major redesigns with the iPhone 4s and iPhone 5s saw Apple push the boundaries of smartphone hardware, While all other competitors were catching up. Now that the smartphone industry is expanding fastly and it moving towards larger screens, Apple has been forced to respond with the iPhone 6,iPhone 6 Plus and iPhone 7,iPhone 7 Plus.
a) The Birth of Sirri(2011):
In October 2011, Apple debuted the iPhone 4S, an upgraded unit that introduced with voice-controlled digital assistant Siri.
While no one could argue that the feature’s perfect (even in 2017), critics were impressed by the new functionality.
B) iPhone 7 the death of headphone jack:
And into the modern era: With the iPhone 7, Apple exerted itself in a remarkable way by killing off the headphone jack, still an industry standard despite a growing market of Bluetooth headphones.
Why’d Apple do this? Apple’s explanation is that removing the headphone jack makes some room for better batteries and internal components—and ensures that the device is water resistant.
Timeline of release years
“iPhone is a revolutionary and outstanding product that is literally six years ahead of any other mobile phone. We are all born with the best pointing device-our fingers-and iPhone uses them to create the most revolutionary or complete user interface since the mouse.”
4) The Release of Mac OS X:
The latest OS of mac is “MacOS Sierra”.
MacOS previously Mac OS X, then OS X. MacOS is the current series of Unix-based graphical operating systems developed and published by Apple.Designed to run on Apple’s Mac, having been preinstalled on all Macintosh computers since 2002. In the market of desktop, laptop and by web usage, it is the only second most Commonly used desktop OS after Windows.
Launched in 2001 as Mac OS X, the series is the new in the family of Macintosh operating systems. Mac OS X succeeded “classic” Mac OS X, which was introduced in 1984, and the final release of which was Mac OS 9 in 1999. An initial, first version of the system, Mac OS X Server 1.0, was released in 1999.
The first desktop version, Mac OS X 10, followed in March 2001. In 2012, Apple rebranded Mac OS X to OS X. Releases were code named after huge cats from the original release up until OS X 10.8 Mountain Lion. Starting in 2013 with OS X 10.9 Mavericks, releases have been named after landmarks in California. In 2016, Apple rebranded OS X to MacOS, adopting the classification that it uses for their other operating systems,watchOS, iOS, and tvOS. The latest version of Mac OS is MacOS 10.12 Sierra, which was publicly released in September 2016.
5) WWDC: Apple Worldwide Developers Conference:
WWDC is a conference held by Apple that showcases new and upcoming products by the company. The first conference was held in California in 1983 and has introduced and announced such products of Apple to the public as Mac OS X, Mac Pro, MobileMe, and the iPhone.
It is a technical conference, which means many of the items discussed who are experienced involved in the Apple ecosystem. WWDC has evolved as a mid-year launching pad for Apple’s consumer products and services.
“Have the courage to follow your heart and intuition.They somehow already know what you truly want to become.”
– Steve Jobs
Co-Founder & CEO, Apple Inc