Front-End Design Principles for Engineers


1) Color psychology –

“Management decision by Satyendra Singh”

People make up their mind within go seconds of their initial interaction with websites or products. About 62.90% of assessment is based on color alone. This is why color plays a huge role in your online appearance.

How do you know that which color are right ones for your company?

Finding right color for your brand is not hard, ask yourself what your brand represents some emotions or feelings.

RED – Red is an extremely simulating color around the world. Red is known as the color of energy. It will attract the most attention and often represents important notices and warnings.
Ex –

ORANGE– Orange is a warm and vibrant color and it is considered to be energizing while at the same time as welcoming. Orange can create a warm welcoming feeling for your customers.
It also radiates happiness.
Ex –

YELLOW– Yellow is an extremely versatile color depending on which shade you choose bright yellows to glow with enthusiasm and optimism often provoke thoughts and thinking. Bright yellow will immerse your brand with color and energy.
Ex –

GREEN– Green gives us so many different emotions that it gives us the feeling of growth. A green color gives a sense of renewal & restores exhausted energy this is great to use if you are looking for an environment or healthy theme as it balances emotion and inspires compassion.
Ex –

BLUEColor blue is often associated with calm and relaxing emotions. It’s also associated with strength and reliability bloom. Social sites like LinkedIn, Facebook, twitter all utilize the color blue.

2) Typography –

Typography is not just font size that you use for your text on your website but it’s become so much more than that.

It’s become a way to get people engaged in your website and it’s become a way to draw a client’s and you can use it as a call to action.

Typography can really make the difference. When you are working on web design pay attention to the letter spacing, line spacing and so on.

3) Minimize the moving parts –




It’s a really horrible thing to try and remember every moving part in the system which leads designers to the next bit. Always trying to reduce the amount of moving parts in system

So it’s a really good exercise for developers to get rid of unnecessary stuff.

4) Pixel perfect Design – 




Pixel perfect design is a technique that requires efforts, dedications and high level of concentration. There are a number of tools available to compare your original designs and final design, or you can use screenshots of your design file and compare each element of design as closely as possible. You can do is to review your code before handing it in. this is the best thing to avoid a mistake in design.

Pixel perfect means developer should match all design with given psd with the same font size, colors, text sizes and alignment of design.

5) Maintain consistency –

It’s best to keep the design elements of your site fairly consistent from page to page. Good use of these elements helps your site to have a logical flow from page to page.

This means colors are primarily the same as well as fonts and layered structure navigation should remain in the same location of your layout throughout your website.

If homepage will have a different layout than a landing page for pay-per-click campaign keep the elements and these layouts consistent this will help keep your visitors from feeling lost.


Rohit Kadam

Rohit Kadam is well experienced professional UI/UX Designer and developer holding 2+ years of experience.

Rohit Kadam

About Rohit Kadam

Rohit Kadam is well experienced professional UI/UX Designer and developer holding 2+ years of experience.