There are lots of good reasons for go to an online sell.  Maybe you have a shop or an office and want to increase your sales, profit margins and market reach for your business then here you are, go for online sell is one of the effective ways for you.

As the Internet is an effective platform which providing a broad awareness of e-commerce website. there are lots of people browsing the internet every day,  looking for good products and services. Day by day online shopping is increasing and it seems to be the easiest way to purchase products at anytime from anywhere.

An e-commerce website provides you a lot of marketing and sales techniques which gives one more reason to your customers to stay on your website and buy the variety of products.

So let’s see what are the key benefits that an e-commerce website can offer your business,

1. Less investment to go online.

It will take the lower cost for setting and running up an e-commerce website as compare to offline business. In online business, your whole process of selling and purchasing a product is online, no requirement for extra staffing.

2. You can operate from anywhere

Online selling reduces your geographical limits of selling as well as purchasing. To operate your online sell you just only need your internet connection, a computer or laptop or smartphone and email for communicating with your customers that’s it and you do it from anywhere and no time limit.

3. Easy to manage product stock

You can easily manage the product stock and keep an eye on which products are top-selling, for which you need to add sale, notify customers about new products, popular ones. Also, you can put the offer on 2-3 or more products combined. This will help you to grow or increase the business in terms of customers, profits, and sales.

4. Upselling and Cross-selling the products.

You will use some key strategies which include upselling and cross-selling of products. Upsell means it displays the more expensive products which are directly related to the product which is just selected by the customer to purchase. Cross sell means to show the products from other categories which are related to the main product customer is purchasing. by doing this you encourage your customer to purchase more products.

5. Cashless transactions and successful delivery

You will use different payment methods for transactions like Net Banking, credit card payments and cash on delivery. For these, you will use payment gateways like citrus pay, PayU Money, CCAvenue etc..

After all these the main part of selling is the successful delivery of the product to the customer. There are lots of delivery services available and you will use them like DTDC, DHL, Fedex etc. Also, you will apply these delivery charges with the product price by mentioning it as delivery charges because these charges are based on the product weight and the location of a customer.

6. Success Measures

You may be thinking of how do I know that my online business will be successful or how to measure its success?  Google Analytics will help you to track your site like how many order are placed and how many of them are processing nad completed, What is the average cart total, abandoned cart rate.  You will use the SEO strategy to increase the page ranking in Search Engines like Google, Bing etc.

It doesn’t mean that your offline shop is dead and you will get 100% guarantee success or more business in your online sell. But the online store enhances your business and customer base and it will be an opportunity to make money by selling online.

Ok, So after deciding to set up an online business you will need to set up a website which represents your store or shop. So with which technology you should go for set up your online store? We will check it in next blog.

Snehal Asodekar

Snehal holds 1+ year of experience in web Design and Development using PHP, MySQL, Magento. Expertise in Magento 1, Module development & theme customization.